ADEY sends its thanks to the heating industry’s superheroes

Recognising how installers across the nation have been heroically working to keep heating systems up and running amid the challenging conditions of the past year, ADEY’s latest Superhero campaign was developed to raise a smile and send a message of thanks for being there for their customers.

Showing that “Not all Superheroes wear capes. But they do wear masks”, the #ADEYHero social media campaign encourages ADEY’s installer community to join in the fun and share their adventures as the hero of the day.

From donning a cape and mask to set out to work, to going into branch fully dressed as a superhero and even getting their children and pets involved, hundreds of installers have so far joined in to show how they are up for the challenge and ready to help.

All installers getting involved are then able to claim a free ADEY face mask to help them continue to protect the nation’s heating, by visiting With the campaign running until the end of March, there is still plenty of time for installers to show off their superhero side.

Claire Miller, Marketing Director at ADEY, comments:

“For the past 12 months, installers have been working tirelessly to keep the nation’s heating going and help homeowners in times of distress. The ADEY Superhero campaign is a fun and interactive way of thanking each and every one of them for their hard work and commitment. We have been bowled over by the number installers who have joined in the fun. They have found such imaginative ways of sharing their ADEY Adventures and their sidekicks and we have loved seeing it.”

The campaign is running throughout March so there is still time to grab your free ADEY face mask and get sharing your #ADEYadventures.